Unpacking the Poker Face: Applying Motivational Interviewing to Online Gambling in Aotearoa
Introduction: The Analyst’s Angle For industry analysts operating within the New Zealand online gambling landscape, understanding player behaviour is paramount. Beyond market share and revenue streams lies the complex interplay of motivations, vulnerabilities, and decision-making processes that drive player engagement. This article delves into a novel approach for understanding these dynamics: applying the principles of…
